Digital Identity

Your Roots ID — one scan, everything.

A smart digital business card that carries your story, your links, your voice, and your African footprint — in 5 languages.

QR Code
Scan to view profile instantly
Smart Profile
Auto-updating digital page
Save Contact
One-tap .vcf download
Voice Intro
Record your 30-second pitch
Multi-Language
EN, Swahili, French, Luganda, Arabic
Verified Identity
Trusted, confirmed profile
ROOTS ID
Moses Kusasira
Fintech Builder · PaySoko
Voice Introduction0:28
Profile available in:
EnglishSwahiliFrenchLugandaالعربية
AI Memory Engine

Never forget a relationship again.

Roots Africa remembers who you met, where you met them, and what matters — then helps you act on it at exactly the right time.

Where you met
Event, city, context saved automatically
What was discussed
AI captures conversation context
Smart follow-ups
Timely nudges at the right moment
Draft messages
WhatsApp and email, written for you
Relationship history
Every touchpoint, always accessible
AI context engine
Understands your professional lens
AN
Amina Njoroge
VP Partnerships, Safaricom
March 2024
Africa Fintech Summit, Nairobi

She leads SME lending partnerships at Safaricom M-Pesa.

AI Suggestion

Introduce PaySoko merchant financing. Strong alignment on last-mile payment rails.

FintechPartnershipsKenya
KA
Kwame Asante
Managing Director, Ventures Platform
February 2024
AfriLabs Gathering, Accra

Series A-stage investor focused on SME digitization across West Africa.

AI Suggestion

Schedule follow-up call. He expressed interest in leading the next round.

InvestmentWest AfricaSME
SC
Sarah Chen
Head of Logistics, Kobo360
January 2024
Africa Tech Summit, Lagos

Scaling last-mile logistics infrastructure across 6 African markets.

AI Suggestion

Explore embedded payments for SME delivery fleet financing.

LogisticsNigeriaPartnership
Professional Graph

Africa's professional graph, visualized.

Roots Africa maps your professional universe — industries, countries, companies, mentors, investors, and partners — and gives you a Root Score.

FintechSME Comm…PaymentsLogistic…AgriTechKenyaUgandaNigeriaGhanaRwandaSafarico…Ventures…Moses K.847
industry
country
company
investor
Root Score
847
+42 this month
Top 8% in East Africa
Network DNA
"East African Fintech Builder"
Fintech42%
SME Commerce21%
Payments17%
Other20%
Key Connections
AN
Amina Njoroge
Partnerships Lead, Safaricom
KA
Kwame Asante
MD, Ventures Platform
SN
Sarah Nakato
CFO, Tugende
African Footprint

Your reach across the African continent.

Track every country you've connected in, every partner you've touched, every opportunity that has crossed a border.

🌍
14
Countries reached
👥
382
Saved connections
🔗
67
Warm intros given
23
Active opportunities
Active Markets
🇺🇬Uganda
🇰🇪Kenya
🇷🇼Rwanda
🇹🇿Tanzania
🇳🇬Nigeria
🇬🇭Ghana
🇪🇹Ethiopia
🇺🇬 Uganda
🇰🇪 Kenya
🇷🇼 Rwanda
🇹🇿 Tanzania
🇳🇬 Nigeria
🇬🇭 Ghana
🇪🇹 Ethiopia
AI Introductions

AI finds the collaboration you didn't know to look for.

After every scan, Roots Africa analyzes both profiles and surfaces high-confidence collaboration opportunities before you even ask.

👤
Moses scans Sarah
Fintech · SME Commerce · East Africa
AI analyzes profiles
Industries · goals · geography · timing
Opportunity surfaced
Actionable, specific, high-confidence
Partnership
94%
confidence
🤝
Moses+Sarah
Fintech / SME Payments
Logistics Infrastructure

Embedded payments for SME delivery fleets. Moses's payment rails + Sarah's logistics network = complete last-mile commerce stack.

View opportunity
Investment
87%
confidence
💼
Kwame+Moses
Series A Investor, SME Focus
Fintech Builder, PaySoko

Kwame's fund has a mandate for SME digitization. PaySoko's traction in Uganda aligns with his East/West Africa expansion thesis.

View opportunity
Customer Lead
79%
confidence
🌱
Adeola Williams+Moses
CFO, AgriPay
PaySoko Merchant Payments

AgriPay needs merchant payment infrastructure for 12,000 farmer agents across Nigeria and Ghana. Direct fit with PaySoko B2B rails.

View opportunity
Events Platform

Power Africa's biggest summits.

From Africa Fintech Summit to Startup Uganda Week — Roots Africa turns every conference into a live professional graph.

Attendee QR Identity
Every attendee gets an instant Roots ID for the event
AI Matchmaking
Smart pairing based on professional DNA and goals
Sponsor Analytics
Real-time scan data, reach, and ROI for every sponsor
Lead Capture
Exhibitors capture qualified leads with a single scan
Post-Event Follow-up
AI drafts personalized follow-ups for every connection
Live Network Map
Watch connections form in real-time on the event floor
Trusted by Africa's leading events
Africa Fintech Summit
Nairobi · 2024
3,200
attendees
847
scans
AfriLabs Gathering
Accra · 2024
1,800
attendees
512
scans
Africa Tech Summit
Lagos · 2024
5,400
attendees
1,240
scans
Startup Uganda Week
Kampala · 2024
2,100
attendees
634
scans
🌍

Ready to power your summit?

Get a custom quote for your event. From 500 to 50,000 attendees.

Trust Layer

In African business, trust travels through people.

Roots Africa makes that trust visible. Every verified identity, every mutual connection, every endorsement — visible before you say hello.

"In African business, trust travels through people. Roots Africa makes that trust visible."

Build your trust profile
Verified Identity
Government ID and selfie verification for trusted profiles
Verified Company
Business registration and CAC/BRS/URSB linked confirmation
Mutual Connections
See who you know in common before every first meeting
Endorsements
Let your network speak to your expertise and integrity
Transaction Reputation
Optional layer: verify deal history with trusted counterparties
Community Referrals
Warm introductions from people already in the trust graph